Machine Head (VIDEO)

Black Hoodie Rap- Machine Head from Black Hoodie Rap on Vimeo.

It’s only the beginning for this video, but we’d like to thank everyone involved thus far. You all know who you are. We have really high hopes for this, and we don’t even want to pretend to hide that. We’ve sat around this past year coming up with ways we’d like to see videos done, and we finally walked the walk and did it. From the narrative of the video itself to the story building video shorts, this is how we thought it should be deeeeeed.

We’ve got something to say and a lot of ways to say it. I hope you all enjoy it, and take the message to heart. We appreciate every single one of you who takes the time to watch this, because a great deal of work went into it. We’re also grateful for anyone who send this thing to. I mean, without one person seeing this, and sending it to their friend, we’d just be talking to ourselves.

I’ll let Brandon explain how we approached the video itself, since the video realm is kinda his thing:

When it comes to music videos, we are firm believers in placing story above all else. The characters within the story need to grow and change as the story progresses. So, with Machine Head we wanted to make sure we made this a story with compelling characters and an obvious character arc for Lo-fi, the protagonist of the video. Good stories normally have a three act structure and ours is no different. Act 1: Set-up, Act 2: Conflict, Act 3: Resolution, see if you can peep where each act begins. I swear we know what we’re doing!

Credits:

Jahmel Reynolds- Lo-fi
Terrance Young- August Vincent
James Jones- Body Guard
Edward Pages- Cinematographer
Brandon Dottin- Director

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